100% free to the public, Diversity Now TM is an
automatic and manual aggregation tool which curates high-quality, digital
content from thought-leaders dedicated to diversity, human resources, and
leadership. The app is currently available on the App Store and Google Play,
with a version for BlackBerry’s App World scheduled for release in the coming
month.
“With sharing capabilities built directly into the app, Diversity
Now TM is a fantastic tool for social media professionals
and practitioners constantly on the hunt for "just-in-time" diversity
content“ says Michael Mastroddi, VP Social Media for Global Learning. In less
than one year, Global Learning gained over 6,500 ‘natural’ followers, fans, and
friends across our diverse social media accounts. By ‘natural’, I mean actual
legitimate social media accounts; all spam followers are removed, and we don’t
stand by the practice of purchasing followers.”
This
fast-growing following was gained through Global Learning’s daily dedication to
seeking out and amplifying the latest thought-leading current events, blogs,
videos, podcasts, studies, and press releases – all dedicated to global
diversity, human resources, and leadership. Global Learning averages an
approximate minimum of 2,500 re-tweets, shares and +1’s of their social media
content every 90 days.
“It
became clear to us over this last year,” says Mastroddi, “that there is an active,
intelligent audience continuously seeking this content.”
Wanting
to bring the same curation they offer via social media to a wider audience, Global
Learning set out to find a mobile app specifically dedicated to gathering diversity
content from multiple sources. There were ample amounts of apps promoting
singular voices; however, no such app existed that gathered all of this content
into one place, and that was purely dedicated to diversity, human resources,
and leadership.
Out of
over 600,000+ apps currently available to mobile device users,
Diversity Now TM is the only app on the market that is
dedicated solely to the aggregation of diversity, human resources, and
leadership content from multiple high-quality sources, and curates them in one
place.
Diversity
Now TM features the content from such thought
leading organizations as the Human Rights Campaign, SHRM WeKnowNext, the
Maytree Foundation, the American Civil Liberties Union, Difference at Work, the
Glass Hammer, and many more.
“While
the information being provided is insightful and incredibly useful, what is
truly astounding are the personalized connections that we have made through
social media,” says CEO and Founder of Global Learning, Elaine Newman. “I
believe to understand diversity is to understand the “power of possibilities”.
We wanted to create this app not only as a tool to connect users with this
great information, but also as a way to connect them with the brilliant change-agents
creating this information. The more people and places we can direct our users to,
the more possibilities there will be in creating actual change. I work with
brands every day that are spending thousands of dollars on diversity
initiatives that are receiving minimal recognition and impact with their
customers.”
“We see Diversity
Now TM as the perfect opportunity to help broaden the
diversity brand message of thought-leader or thought-leading organizations.
Change doesn’t work in a vacuum; you have to tell people what you are doing. Diversity
Now TM has the capability to do so, and do so instantly.”
If you are
interested in having your organization listed as an official sponsor or endorser
of Diversity
Now TM, please contact Elaine Newman for
more information.
Founded
in 1996 and led by CEO Elaine Newman, the Global Learning Group of Companies
offers strategic consulting and training solutions to employers striving for
success in today’s diverse business environment. They are known internationally
for their widely used, innovative e-Learning tool, Diversity Moments TM.
Working
with public and private organizations, Global Learning identifies, assesses,
and resolves organizational issues, specifically in the areas of diversity,
equity, and inclusion.
Global
Learning has built a strong reputation from knowing how to partner and
collaborate with organizations, helping them achieve individualized success.
Contact:
Elaine Newman, CEO
Phone:
(416) 488-0175 Email: enewman@egloballearning.com
Twitter:
@eGlobalLearning
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